OLD SPICE: Danger Zone and Deodorant Koozie

To introduce Old Spice Danger Zone, we showed how a man smells after getting hit by a truck, crossing phirana-infested waters, and stepping out of a mud pit.

In short, he comes out smelling great.

With print done by the master of fantasy art, Boris Vallejo.

Bear Deodorant Koozie

Why hide your Old Spice in a desk drawer at the office? Or shove it in the back of your bathroom closet? Turn your deodorant into a conversation piece, and your pits, too.