OLD SPICE: Danger Zone and Deodorant Koozie
To introduce Old Spice Danger Zone, we showed how a man smells after getting hit by a truck, crossing phirana-infested waters, and stepping out of a mud pit.
In short, he comes out smelling great.
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Bear Deodorant Koozie
Why hide your Old Spice in a desk drawer at the office? Or shove it in the back of your bathroom closet? Turn your deodorant into a conversation piece, and your pits, too.
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