OLD SPICE: Danger Zone and Deodorant Koozie
To introduce Old Spice Danger Zone, we showed how a man smells after getting hit by a truck, crossing phirana-infested waters, and stepping out of a mud pit.
In short, he comes out smelling great.
![](https://freight.cargo.site/t/original/i/9bea47829db9cc4e4b44b2048014658e001d34d02db5be6ca919af57e35a47e1/DZ_pageAd_WCSL_o-1.jpg)
Bear Deodorant Koozie
Why hide your Old Spice in a desk drawer at the office? Or shove it in the back of your bathroom closet? Turn your deodorant into a conversation piece, and your pits, too.![](https://freight.cargo.site/t/original/i/de7b6a30659e4379e5e74c176221d2ce60776a1f264e4936038b289f242cc1f6/Bear_master-1.jpg)
![](https://freight.cargo.site/t/original/i/10944256963ec17e377bc8971a9bccc5c218b615b824484d16b0fe9e233e8bce/oldspice_bear_latimes1.jpg)