Sending money to friends used to be so public. Yet money is so personal. That’s why there’s Apple Cash. It’s private by default. To get people to switch from the old way, we told stories about what happens when your private life is open to public speculation. We partnered with Maya Hawke, the voice of Anxiety in Inside Out 2, to show what happens when payments are public.
Agency: Apple
Creative Partner: Elisabeth Lay
Agency: Apple
Creative Partner: Elisabeth Lay