Apple Arcade
“Amy Sedaris Can’t Drive”
Amy Sedaris can’t drive and she doesn’t play video games. So it made perfect sense to partner with her to create her own custom level of Apple Arcade’s new absurdist, hilarious driving game WHAT THE CAR?
Agency: Apple
Director: Grant Mason
Creative Partner: Grant Mason
![]()
Not only did we create the teaser video, we also worked with game developer Triband to create Amy’s custom level. Amy’s dream became reality, which included plenty of rabbits, cheeseballs, and ric rac. Plus, the car wears high heels. Best of all, anyone can play!
![]()
“Amy Sedaris Can’t Drive”
Amy Sedaris can’t drive and she doesn’t play video games. So it made perfect sense to partner with her to create her own custom level of Apple Arcade’s new absurdist, hilarious driving game WHAT THE CAR?
Agency: Apple
Director: Grant Mason
Creative Partner: Grant Mason
Not only did we create the teaser video, we also worked with game developer Triband to create Amy’s custom level. Amy’s dream became reality, which included plenty of rabbits, cheeseballs, and ric rac. Plus, the car wears high heels. Best of all, anyone can play!
